Who is “Emma Cownley”? Why should you care?
That last question is the real humdinger.
As a copywriter, it’s one I ask myself with each new piece of content I craft. Who am I writing for today and why should they care?
I’m not a fan of shouting sales messages in peoples’ faces.
I don’t believe in churning out marketing clichés.
I also don’t think that results-driven copy has to be stiff, boring or purely functional.
I use my background in creative writing to create copy that comes from a place of originality. I bring in classical structures, techniques and critical analysis to create personalities for brands and to tell brand stories that customers actually care about.
So to answer your question—I am a London-based freelance branding specialist and blogger, ready to help you with your next project, campaign or task.
I have a Degree in English Literature, a Masters in Creative and Professional Writing, seven years of industry experience and a wicked sense of humour.