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Video Q&A: is it okay to swear in marketing copy?

Swearing could actually improve your messaging and enhance your branding. But is it really okay to use? Links: 1) Cook up some bad language at Thug Kitchen 2) Learn while you curse at Writing Revolt  

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Writing exercises to help you hone your craft

In order to write well, you have to write frequently. Oh snap, the secret’s out! Makes sense though, right? Whether you’re a seasoned writer trying to hone your skills or a box-fresh newbie wanting to learn the ropes, making the time to write frequently is…

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Video Q&A: how to boost your blog views

Blogging tips from a pro blogger! This week I give you my foolproof method for boosting views. Links Quora BuzzSumo

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5 copy techniques that make you sound like an expert

Not everyone has a way with words.  You can be the best at what you do, but if you can’t write for toffee, how are you going to market your skills to the max? Let’s be honest here; if potential customers think you don’t know…

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Video Q&A: How to write a speech

Writing a great speech can be stressful. Here are my tips on how to come up with your main argument, structure your speech, then deliver it properly for maximum engagement. Further reading: How to use rhetoric

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Selling with suspense: what Stephen King can teach you

I know what you’re thinking. What’s Stephen King got to do with marketing copy? Turns out, a lot. This may seem like a thinly veiled attempt to shoehorn my favourite author into a blog post (and it is), but we’re talking about a man who’s…

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Q&A video: best free online writing resources

  I run through my recommended list of free online copywriting resources for marketing/general knowledge, writing tools and freelancing tips (apologies for my cat yelling in the background).   Come get you some links: Thesaurus.com Grammar Girl Copyblogger Men with Pens Millo Writing Revolt

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How to make a rock solid content plan

It’s one thing to be off and blogging, but if you don’t have an effective content strategy, you’ll be going nowhere fast. The real winners in the blogging world aren’t earning top dollar and wrangling hoards of traffic by accident, you know. Their success is…

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Q&A video: write a LinkedIn profile that gets you hired

Is your LinkedIn profile underselling your skills or putting employers off? Here are the guidelines I follow when writing profiles for clients.

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Optimising for voice search: it’s more important than you think

Still typing search queries with your fingers? Don’t be barbaric, man! Haven’t you heard that the future of search is hands-free? In this day and age, gaining maximum conversions and upping the SEO stakes means being optimised for voice search and mobile. Don’t believe me? A…

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