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Cockney rhyming slang 101: where did it come from, what does it mean?

Thought I’d start this post with a string of aptly hilarious cockney rhyming slang phrases, eh? Not on your nelly!* The aim of the game here is to dig out the origin of cockney rhyming slang, then serve up a helping of the most obscure…

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3 wicked examples of original Black Friday marketing campaigns

 What’s this? A post about Black Friday…in September?! Yes indeedy. Writers will be starting to think about marketing campaign collateral for the big day already (hell, I’m writing Christmas copy as we speak!). The challenge to come up with something new and original is tough—not…

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Split infinitive: what the hell is that?

Welcome to my new blog series, which I’m calling: what the hell is that? This week we’re tackling the controversial issue of the split infinitive. What is it and how do you avoid it? In the wise words of Super Mario: let’s a-go! What is…

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Decoding weird copywriting jargon: 10 words you need to know

Industry-specific jargon is kinda gross. I can’t deny it. Most of the writers I know are typically plain-speakers that dodge fancy buzz-word bullshit as much as possible. Unfortunately, there’s no getting away from the fact that ours is a centuries-old profession that has picked up…

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Brands that totally nailed it: Everyman cinema

I’m a cinema loyalist. I’ll hold my hands up and admit it. It was only a matter of time until one of my favourite cinemas made it into my branding crush list and today we’re going on a movie date with one. Everyman cinema is…

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