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Brands that totally nailed it: Lush

Welcome to the second instalment of Brands that totally nailed it. This week I’m cracking open my diary and revealing who my crush of the month is. Spoiler alert—it’s Lush. These guys have had me locked into extreme brand loyalty since I was thirteen years…

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Double negatives: why they ain’t nothing to worry about

As you can tell from the smartass title, double negatives are something to worry about (and if you didn’t get the joke, you’ll definitely need to read on). Especially since they’re pretty normal in some dialects. That means they’re contagious and people are going to pick…

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Write a winning awards entry

It’s the time of year again. The time when the poor sods in marketing and PR tear their hair out trying to jump through the hoops of the trophy Gods while chasing up facts, figures and research from colleagues who don’t want to cooperate. Bro, I’ve…

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9 old-fashioned words we should bring back

Bored of using the same old words for the same old things? Perhaps it’s time to go retro with your language (assuming you’re sassy enough to go ‘word rogue’, that is)? Although they sound as though they’ve scuttled straight out of the pages of Harry…

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Brands that totally nailed it: Brewdog

It’s not uncommon to majorly crush out on a brand. That’s what companies construct them for. Visuals and tone of voice come together in an intricate dance designed to give a personality, feeling and ‘face’ to a product or service, so you fall totally in…

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