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Freelancing advice no one’s had the balls to give you

This is a pretty risky post to write. My blog is read by both prospective and current clients. Yet here I am, telling aspiring freelancers that they need to know what they’re signing up for—it’s not all coffee shops, globetrotting and flexible schedules. There are a…

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Do you know your i.e. from your e.g.?

Aaaah, yes. This old chestnut. I.e. and e.g. are Latin’s equivalent of text speak—they’re the original BRB or LOL. Kinda like abbreviation grandparents. That being said, they’re commonly misused, mixed up and muddled. All that ends now. This week, I’ma help you puzzle out what…

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Brand tone of voice: a lesson in speaking the same language as your customers

I love words. But sometimes people ruin them, you know? Like businesses who insist on using big, long, fancy, creative words to describe what they do. That approach is all well and good…if those are the words your customers are using. Let me give you…

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Brands that totally nailed it: Pact

I don’t want to wait for you to get your hands on my list of crushes. That’d be too embarrassing. Instead, I’m going to own my feelings and write a post each month to publicly pash-out on brands that get my creative juices bubbling up….

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Can I get a rewind: how to repurpose blog content

What if you could bring old blog content back from the dead? Like, resurrect it and make it more powerful than ever before? Don’t freak out. I’m not talking about necromancy here, just a little blog content repurposing. It’s a nifty tactic and I’m here…

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