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7 awesome trigger words that score quick clicks

The words you choose for your headlines, CTA buttons and subject lines can make the difference between a click to open and a click to delete. You can easily rise to the top of the noise by using trigger words in your writing. By adding…

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Do you need to rebrand? Here’s how to tell…

One of your competitors has just undergone a stunning rebrand. You catch a glimpse of it and instantly feel a stab of paranoia and jealousy. Should you be rebranding too? It’s unrealistic to think that your business will still be using the exact same branding…

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Build your professional reputation using the power of words

You may have heard the phrase ‘words have power’ before. It’s a saying that tends to crop up every so often, and that’s because it’s true. Whether you’re dealing a painful verbal smackdown to an idiot in the pub or sweet talking your way into…

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Marketing buzz word decoder: what they say, what they mean

You’re sitting in a meeting room, colleagues brainstorming around you. They keeping throwing out phrases like: “delivering on expectation”, “providing an agile solution”, “let’s do a deep-dive to find the low-hanging fruit”. WTAF? Who goes diving for fruit?! What are these words and why does everyone else seem to…

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6 commonly misused words

To be honest, 6 isn’t really enough. It’s not even the tip of the bad-word iceberg. I could reel off dozens of words that are misused on a daily basis. I could, but I strongly suspect that it would make me very unpopular (people don’t…

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