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Video Q&A: 4 steps to better work emails

Are your work emails always ignored? Put a stop to it with these 4 email-writing techniques! Links: 1) Are weak words ruining your reputation?

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How to tell if your writing is ‘on-brand’

Ever had a copy document handed back to you with a note stating that it’s not quite ‘on-brand’? Perhaps you’ve written something for your own business and aren’t sure whether you’ve managed to stick to the tone of voice guidelines? The idea of ‘brand tone…

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Video Q&A: How to become a copywriter

Got your heart set on becoming a copywriter? Whether you’re fresh from school or wanting a career change, I’ve got you covered with practical tips to achieve your dream! Links: 1) How to write an maintain a successful blog 2) How to blog like a…

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5 ways to avoid Christmas marketing clichés

To everyone else, it’s the most wonderful time of the year. To a copywriter, it’s an endless sea of samey marketing. Don’t believe me? All you have to do is follow Christmas copy bingo on Twitter and you’ll see what I mean. In our industry,…

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Video Q&A: Writing for engagement

Here are a couple of structural tricks you can use to make your writing more engaging. The plant and pay-off technique keeps readers hooked and also increases brand loyalty. Press play to find out more!   Links 1) How to write a speech 2) Lime…

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How to create your own tone of voice guidelines

Tone of voice guidelines are the bomb (and I’m not just saying that because I write them for a living). They give you a way to set the voice of your brand in stone, so no matter who’s writing what, there are firm guidelines to…

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Video Q&A: Copywriting reference books you *need*

Every good copywriter should have a mini library of reference books to help them smash tasks accurately. Here are the ones I personally swear by.  

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Hyperbole: a potential business saboteur

Stop right there. Before we go any further I want to make one thing perfectly clear: we aren’t talking about some ‘hyper’ version of the super bowl. This is pronounced hi-per-bo-lee. It could really rough you up if you aren’t careful. It can also be…

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Video Q&A: How to write a creative brief

The question I’m asked most often by clients is what I’ll need from a creative brief and how they should write one. I’ve given you a step-by-step break down on brief writing and included a downloadable template below. Get your briefs on!   Links How…

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How to write a company mission statement

You’d be surprised how many companies don’t take the time to write a mission statement. I mean, you know what your mission is, so why waste the man hours scribbling it down in a statement you’ll probably never use? I’ll tell you why: a good…

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