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How to create your own tone of voice guidelines

Tone of voice guidelines are the bomb (and I’m not just saying that because I write them for a living). They give you a way to set the voice of your brand in stone, so no matter who’s writing what, there are firm guidelines to…

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Video Q&A: Copywriting reference books you *need*

Every good copywriter should have a mini library of reference books to help them smash tasks accurately. Here are the ones I personally swear by.  

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Hyperbole: a potential business saboteur

Stop right there. Before we go any further I want to make one thing perfectly clear: we aren’t talking about some ‘hyper’ version of the super bowl. This is pronounced hi-per-bo-lee. It could really rough you up if you aren’t careful. It can also be…

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Video Q&A: How to write a creative brief

The question I’m asked most often by clients is what I’ll need from a creative brief and how they should write one. I’ve given you a step-by-step break down on brief writing and included a downloadable template below. Get your briefs on!   Links How…

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How to write a company mission statement

You’d be surprised how many companies don’t take the time to write a mission statement. I mean, you know what your mission is, so why waste the man hours scribbling it down in a statement you’ll probably never use? I’ll tell you why: a good…

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Video Q&A: 3 easy ways to find inspiration

Inspiration can be a real bitch to come by. Here are 3 easy ways you can find it and how to put them to practical use. Links: 1) Kiss My A’s: How to boost blog views 2) How to make a rock-solid content plan

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How to make your marketing more persuasive

Marketing is all about persuasion, isn’t it? I mean, you invest time and energy into convincing consumers that your product or service is the cat’s whiskers and that they need it in their lives if they’re going to stand any chance of being happy ever…

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Video Q&A: How to freelance productively anywhere

There’s a knack to freelancing (productively) on the road. Here are the three tips that help me work anywhere and smash it every time.

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3 email misconceptions that can kill a promotion

I’ll let you in on a secret: I write a lot of promotional emails. Some of them are for pretty big brands. I’ll let you in on another secret: sometimes people ask me to commit promotional email sacrilege. Things that, as a frequent email writer,…

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Video Q&A: Writing hacks for accuracy

Avoid long hours of boring checks with these quick proofreading hacks.

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