Blog

 

How storytelling could help you sell more

I’m not talking about sitting your customers down for a nice rendition of The Three Little Pigs (although no one is stopping you if that’s what you want to do). Storytelling is another method of pitching a sales message to your customers, but in such…

Read More

Why authentic local content is a MUST for small businesses

I recently attended a networking event in Ealing that left me feeling confused. Everyone in the room seemed obsessed with referring one another, incestuously passing customers and contacts around their little pool of businesses like the internet had never been invented.   I was boggled….

Read More

The benefits of blogging for business

Blogs? Aren’t those just for teenage girls and young companies full of trendy types with moustaches and ironic haircuts? You’d be forgiven for thinking so, especially if you see yourself as more of a serious ‘company’, but the benefits of adding a blog to your…

Read More

Why it pays to break the copywriting rules

Picture this—my husband and I are sitting on the couch one evening when we’re confronted with the most jarringly offensive strapline I’ve seen in a long time. Always Low Prices You can imagine my horror. Surely this sentence is in the wrong order. I mean, think…

Read More

Why you should start writing press releases

If you’re a small business or sole trader, you might not see the value in taking the time to write a press release. The time has come to broaden your horizons, my friend. Press releases are valuable to businesses of all sizes because they help…

Read More

Why aren’t more people opening your emails?

It’s the outcome we all dread. You spend hours crafting an email, carefully structuring your messaging and targeting the content for your data set, only to have your open rates fall flat. Major bummer. So why aren’t people opening? If you’ve already checked that you’re…

Read More

How good content will make you more money

  It sounds too good to be true, doesn’t it? By just taking the time to make sure your website is well-written, you could increase revenue, online presence and customer engagement. And I’m not just saying this because I’m a copywriter. Here are four of…

Read More