Branding

 

Brands that totally nailed it: innocent drinks

Are you ready to knock back some deliciously awesome branding? Every month I use my brand voice smarts to examine an example of great branding and the devices that make it so effective. This month we’re taking a close up look at innocent. Reading their…

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Brands that totally nailed it: Nasty Gal

Get in, loser. We’re going shopping. Only we aren’t, really. We’re actually going to look at a fashion retail brand Nasty Gal in close detail, pulling their stitches apart to see how they’re made. Although I’ve only ever shopped at Nasty Gal once (hello, bright…

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Brands that totally nailed it: Everyman cinema

I’m a cinema loyalist. I’ll hold my hands up and admit it. It was only a matter of time until one of my favourite cinemas made it into my branding crush list and today we’re going on a movie date with one. Everyman cinema is…

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Brands that totally nailed it: Doughnut Time

Some brands just get it, ya know? As a brand voice specialist, I see a lot of terrible branding. I also see a lot of incredible branding. Today we’re here to celebrate the folk who have absolutely, without a doubt, smashed it. Carrying on last…

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Brands that totally nailed it: Who Gives A Crap

Australia has given us a ton of great shit over the years: Home and Away, Baz Luhrmann, the quokka and now…Who Gives A Crap toilet paper. I’d never heard of this particular brand until my pal and fellow creative, Jan Lewis, hit me up on…

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Brands that totally nailed it: Virgin

Each month I reveal one of my brand crushes and why they’re so damn good at what they do. This month, I’m featuring a brand I’ve had the pleasure of working with—Virgin. Lemme tell you, these guys ain’t no virgins. At least not when it…

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Brand tone of voice: a lesson in speaking the same language as your customers

I love words. But sometimes people ruin them, you know? Like businesses who insist on using big, long, fancy, creative words to describe what they do. That approach is all well and good…if those are the words your customers are using. Let me give you…

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Brands that totally nailed it: Pact

I don’t want to wait for you to get your hands on my list of crushes. That’d be too embarrassing. Instead, I’m going to own my feelings and write a post each month to publicly pash-out on brands that get my creative juices bubbling up….

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Brands that totally nailed it: Lush

Welcome to the second instalment of Brands that totally nailed it. This week I’m cracking open my diary and revealing who my crush of the month is. Spoiler alert—it’s Lush. These guys have had me locked into extreme brand loyalty since I was thirteen years…

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Brands that totally nailed it: Brewdog

It’s not uncommon to majorly crush out on a brand. That’s what companies construct them for. Visuals and tone of voice come together in an intricate dance designed to give a personality, feeling and ‘face’ to a product or service, so you fall totally in…

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