Branding

 

Brands that totally nailed it: Who Gives A Crap

Australia has given us a ton of great shit over the years: Home and Away, Baz Luhrmann, the quokka and now…Who Gives A Crap toilet paper. I’d never heard of this particular brand until my pal and fellow creative, Jan Lewis, hit me up on…

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Brands that totally nailed it: Virgin

Each month I reveal one of my brand crushes and why they’re so damn good at what they do. This month, I’m featuring a brand I’ve had the pleasure of working with—Virgin. Lemme tell you, these guys ain’t no virgins. At least not when it…

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Brand tone of voice: a lesson in speaking the same language as your customers

I love words. But sometimes people ruin them, you know? Like businesses who insist on using big, long, fancy, creative words to describe what they do. That approach is all well and good…if those are the words your customers are using. Let me give you…

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Brands that totally nailed it: Pact

I don’t want to wait for you to get your hands on my list of crushes. That’d be too embarrassing. Instead, I’m going to own my feelings and write a post each month to publicly pash-out on brands that get my creative juices bubbling up….

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Brands that totally nailed it: Lush

Welcome to the second instalment of Brands that totally nailed it. This week I’m cracking open my diary and revealing who my crush of the month is. Spoiler alert—it’s Lush. These guys have had me locked into extreme brand loyalty since I was thirteen years…

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Brands that totally nailed it: Brewdog

It’s not uncommon to majorly crush out on a brand. That’s what companies construct them for. Visuals and tone of voice come together in an intricate dance designed to give a personality, feeling and ‘face’ to a product or service, so you fall totally in…

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Do you need to rebrand? Here’s how to tell…

One of your competitors has just undergone a stunning rebrand. You catch a glimpse of it and instantly feel a stab of paranoia and jealousy. Should you be rebranding too? It’s unrealistic to think that your business will still be using the exact same branding…

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Build your professional reputation using the power of words

You may have heard the phrase ‘words have power’ before. It’s a saying that tends to crop up every so often, and that’s because it’s true. Whether you’re dealing a painful verbal smackdown to an idiot in the pub or sweet talking your way into…

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