Business boosters

 

Freelancers abroad: how to take a PROPER holiday when you work for yourself

Freelancers are amazing. That’s probably why they get paid top dollar to come in, shake shit up and leave. One thing they aren’t so good at is taking time off. I know so many freelancers who are either too scared to go on holiday or…

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The lexicon of ‘not real’ business jargon (with real-world translations)

Buzzwords and jargon are a favourite hate of mine. As a freelancer, I get about a bit, and don’t think I’ve worked with a company yet who doesn’t use at least one of the terms listed below. Although I have a deep-rooted interest in the…

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Best blogging platforms: beginner, intermediate and professional

So, you want to start a blog. Great idea—blogging is wicked. Trouble is, there are a lot of blogging platforms knocking about on the web and it can be tricky to choose the right one for your ability level and blogging needs. Dabblers aren’t going to want…

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Freelancing advice no one’s had the balls to give you: pt. 2

Toying with the idea of plunging yourself into freelance life? There’s a lot of idealistic bullsh*t out there, splattered across motivational entrepreneurial blogs or on your freelancer mate’s social media (I know very few people who actually work on beaches in Hawaii, guys—soz). After my…

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Freelancing advice no one’s had the balls to give you

This is a pretty risky post to write. My blog is read by both prospective and current clients. Yet here I am, telling aspiring freelancers that they need to know what they’re signing up for—it’s not all coffee shops, globetrotting and flexible schedules. There are a…

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Best copywriting blogs: sites you need to bookmark (like, now)

You don’t have to be a pen monkey to cruise the net for copywriting blogs. In fact, the majority of people who ask me to recommend writing blogs aren’t. They needs them some fast writing tips and they needs ’em naaaaah. Because not everyone has…

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Write a winning awards entry

It’s the time of year again. The time when the poor sods in marketing and PR tear their hair out trying to jump through the hoops of the trophy Gods while chasing up facts, figures and research from colleagues who don’t want to cooperate. Bro, I’ve…

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Do you need to rebrand? Here’s how to tell…

One of your competitors has just undergone a stunning rebrand. You catch a glimpse of it and instantly feel a stab of paranoia and jealousy. Should you be rebranding too? It’s unrealistic to think that your business will still be using the exact same branding…

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How to write a company mission statement

You’d be surprised how many companies don’t take the time to write a mission statement. I mean, you know what your mission is, so why waste the man hours scribbling it down in a statement you’ll probably never use? I’ll tell you why: a good…

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3 email misconceptions that can kill a promotion

I’ll let you in on a secret: I write a lot of promotional emails. Some of them are for pretty big brands. I’ll let you in on another secret: sometimes people ask me to commit promotional email sacrilege. Things that, as a frequent email writer,…

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