Business boosters

 

Best copywriting blogs: sites you need to bookmark (like, now)

You don’t have to be a pen monkey to cruise the net for copywriting blogs. In fact, the majority of people who ask me to recommend writing blogs aren’t. They needs them some fast writing tips and they needs ’em naaaaah. Because not everyone has…

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Write a winning awards entry

It’s the time of year again. The time when the poor sods in marketing and PR tear their hair out trying to jump through the hoops of the trophy Gods while chasing up facts, figures and research from colleagues who don’t want to cooperate. Bro, I’ve…

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Do you need to rebrand? Here’s how to tell…

One of your competitors has just undergone a stunning rebrand. You catch a glimpse of it and instantly feel a stab of paranoia and jealousy. Should you be rebranding too? It’s unrealistic to think that your business will still be using the exact same branding…

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How to write a company mission statement

You’d be surprised how many companies don’t take the time to write a mission statement. I mean, you know what your mission is, so why waste the man hours scribbling it down in a statement you’ll probably never use? I’ll tell you why: a good…

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3 email misconceptions that can kill a promotion

I’ll let you in on a secret: I write a lot of promotional emails. Some of them are for pretty big brands. I’ll let you in on another secret: sometimes people ask me to commit promotional email sacrilege. Things that, as a frequent email writer,…

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The beginner’s guide to building a brand

Branding is important. Whether you’re a freelancer lone-wolf type, a small startup or a massive corp, every business needs a brand. Building a brand means asking yourself some pretty hard questions. It also means asking yourself some pretty random questions. Like; if your brand was…

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Optimising for voice search: it’s more important than you think

Still typing search queries with your fingers? Don’t be barbaric, man! Haven’t you heard that the future of search is hands-free? In this day and age, gaining maximum conversions and upping the SEO stakes means being optimised for voice search and mobile. Don’t believe me? A…

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Sales copy: why Ernest Hemingway knows best

Ernest Hemingway was a gun-loving drunk. He was also married four times and frequently started feuds with other writers. Today we’re going to take a leaf out of Hemingway’s book.* This American writer once said: “Write the best story that you can and write it…

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How much are spelling and grammar errors costing your business?

A single spelling mistake can cut your online sales by as much as 50%. Your company website is the voice of your business. It’s the worldwide public face that potential customers see when you aren’t around to personally articulate your message. But is it making you sound…

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Not personalising your content marketing? You need to read this!

Personalisation is the future of content marketing. Ask anyone. Gartner (American research and advisory firm) recently predicted that by 2018, companies using all types of personalisation will outsell companies that have not by 20%. Ouchies. Today’s customer expects a personal experience, and with the likes of…

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