Business boosters

 

Do you need to rebrand? Here’s how to tell…

One of your competitors has just undergone a stunning rebrand. You catch a glimpse of it and instantly feel a stab of paranoia and jealousy. Should you be rebranding too? It’s unrealistic to think that your business will still be using the exact same branding…

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How to write a company mission statement

You’d be surprised how many companies don’t take the time to write a mission statement. I mean, you know what your mission is, so why waste the man hours scribbling it down in a statement you’ll probably never use? I’ll tell you why: a good…

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3 email misconceptions that can kill a promotion

I’ll let you in on a secret: I write a lot of promotional emails. Some of them are for pretty big brands. I’ll let you in on another secret: sometimes people ask me to commit promotional email sacrilege. Things that, as a frequent email writer,…

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The beginner’s guide to building a brand

Branding is important. Whether you’re a freelancer lone-wolf type, a small startup or a massive corp, every business needs a brand. Building a brand means asking yourself some pretty hard questions. It also means asking yourself some pretty random questions. Like; if your brand was…

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Optimising for voice search: it’s more important than you think

Still typing search queries with your fingers? Don’t be barbaric, man! Haven’t you heard that the future of search is hands-free? In this day and age, gaining maximum conversions and upping the SEO stakes means being optimised for voice search and mobile. Don’t believe me? A…

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Sales copy: why Ernest Hemingway knows best

Ernest Hemingway was a gun-loving drunk. He was also married four times and frequently started feuds with other writers. Today we’re going to take a leaf out of Hemingway’s book.* This American writer once said: “Write the best story that you can and write it…

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How much are spelling and grammar errors costing your business?

A single spelling mistake can cut your online sales by as much as 50%. Your company website is the voice of your business. It’s the worldwide public face that potential customers see when you aren’t around to personally articulate your message. But is it making you sound…

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Not personalising your content marketing? You need to read this!

Personalisation is the future of content marketing. Ask anyone. Gartner (American research and advisory firm) recently predicted that by 2018, companies using all types of personalisation will outsell companies that have not by 20%. Ouchies. Today’s customer expects a personal experience, and with the likes of…

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Creative feedback: how to give it, how to take it

They say you’ve got to give as good as you get. Nothing could be truer than in the case of creative feedback. Knowing now to guide a creative properly is going to shorten the lead-time to project completion, will save a heck of a lot…

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Is your site content actually any good?

I hate to break it to you, but when you’re aiming for website content success, personal preference doesn’t come into it. Just because you think your words are the bee’s knees, doesn’t mean they actually are. Website content needs to be informative, engaging and should…

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