Marketing

 

Marketing buzz word decoder: what they say, what they mean

You’re sitting in a meeting room, colleagues brainstorming around you. They keeping throwing out phrases like: “delivering on expectation”, “providing an agile solution”, “let’s do a deep-dive to find the low-hanging fruit”. WTAF? Who goes diving for fruit?! What are these words and why does everyone else seem to…

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5 ways to avoid Christmas marketing clichés

To everyone else, it’s the most wonderful time of the year. To a copywriter, it’s an endless sea of samey marketing. Don’t believe me? All you have to do is follow Christmas copy bingo on Twitter and you’ll see what I mean. In our industry,…

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Hyperbole: a potential business saboteur

Stop right there. Before we go any further I want to make one thing perfectly clear: we aren’t talking about some ‘hyper’ version of the super bowl. This is pronounced hi-per-bo-lee. It could really rough you up if you aren’t careful. It can also be…

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How to make your marketing more persuasive

Marketing is all about persuasion, isn’t it? I mean, you invest time and energy into convincing consumers that your product or service is the cat’s whiskers and that they need it in their lives if they’re going to stand any chance of being happy ever…

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3 email misconceptions that can kill a promotion

I’ll let you in on a secret: I write a lot of promotional emails. Some of them are for pretty big brands. I’ll let you in on another secret: sometimes people ask me to commit promotional email sacrilege. Things that, as a frequent email writer,…

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Call to action buttons: compelling the click

Button, button, who’s got the button? You do baby, and after this blog post, even more so. They may only be a few words long, but CTA button copy can make you or break you. Successfully compelling a customer to complete an action is dependent…

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Marketing buzzwords are doing your business more harm than good

This one’s for all the Social Media Gurus, SEO Samurais and Growth Hackers that disrupt the industry to deliver on agile, innovative data solutions and experiences in a digitally-aware landscape. I know, right? WTAF. If video killed the radio star, just imagine what buzz words…

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Warning signs that your site content is badly outdated

Come on, man…live in the now! In this day and age, there’s no way in heck you can just write a website and leave it sitting for years on end, unchanged. Multiple search engine algorithm updates and rapidly evolving content consumption habits mean you’ve got…

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5 copy techniques that make you sound like an expert

Not everyone has a way with words.  You can be the best at what you do, but if you can’t write for toffee, how are you going to market your skills to the max? Let’s be honest here; if potential customers think you don’t know…

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How to make a rock solid content plan

It’s one thing to be off and blogging, but if you don’t have an effective content strategy, you’ll be going nowhere fast. The real winners in the blogging world aren’t earning top dollar and wrangling hoards of traffic by accident, you know. Their success is…

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