Marketing

 

How to make your marketing more persuasive

Marketing is all about persuasion, isn’t it? I mean, you invest time and energy into convincing consumers that your product or service is the cat’s whiskers and that they need it in their lives if they’re going to stand any chance of being happy ever…

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3 email misconceptions that can kill a promotion

I’ll let you in on a secret: I write a lot of promotional emails. Some of them are for pretty big brands. I’ll let you in on another secret: sometimes people ask me to commit promotional email sacrilege. Things that, as a frequent email writer,…

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Call to action buttons: compelling the click

Button, button, who’s got the button? You do baby, and after this blog post, even more so. They may only be a few words long, but CTA button copy can make you or break you. Successfully compelling a customer to complete an action is dependent…

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Marketing buzzwords are doing your business more harm than good

This one’s for all the Social Media Gurus, SEO Samurais and Growth Hackers that disrupt the industry to deliver on agile, innovative data solutions and experiences in a digitally-aware landscape. I know, right? WTAF. If video killed the radio star, just imagine what buzz words…

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Warning signs that your site content is badly outdated

Come on, man…live in the now! In this day and age, there’s no way in heck you can just write a website and leave it sitting for years on end, unchanged. Multiple search engine algorithm updates and rapidly evolving content consumption habits mean you’ve got…

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5 copy techniques that make you sound like an expert

Not everyone has a way with words.  You can be the best at what you do, but if you can’t write for toffee, how are you going to market your skills to the max? Let’s be honest here; if potential customers think you don’t know…

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How to make a rock solid content plan

It’s one thing to be off and blogging, but if you don’t have an effective content strategy, you’ll be going nowhere fast. The real winners in the blogging world aren’t earning top dollar and wrangling hoards of traffic by accident, you know. Their success is…

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Get emotional: words that guarantee clicks

So I was cruising around online the other day when I came across this ad: My god. I HAD to know more. What was the secret? Why didn’t they want people to know? Then I realised… I’d been seduced with an emotional word.  It didn’t matter…

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Not personalising your content marketing? You need to read this!

Personalisation is the future of content marketing. Ask anyone. Gartner (American research and advisory firm) recently predicted that by 2018, companies using all types of personalisation will outsell companies that have not by 20%. Ouchies. Today’s customer expects a personal experience, and with the likes of…

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How to find & hire your perfect freelance writer

Hiring a freelance writer can be scary. How can you tell if they’re any good? What if they take your money and run? What if deadline day comes and they hand you back pages of utter crap, leaving you with no time to fix it?…

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