Marketing

 

5 copy techniques that make you sound like an expert

Not everyone has a way with words.  You can be the best at what you do, but if you can’t write for toffee, how are you going to market your skills to the max? Let’s be honest here; if potential customers think you don’t know…

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How to make a rock solid content plan

It’s one thing to be off and blogging, but if you don’t have an effective content strategy, you’ll be going nowhere fast. The real winners in the blogging world aren’t earning top dollar and wrangling hoards of traffic by accident, you know. Their success is…

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Get emotional: words that guarantee clicks

So I was cruising around online the other day when I came across this ad: My god. I HAD to know more. What was the secret? Why didn’t they want people to know? Then I realised… I’d been seduced with an emotional word.  It didn’t matter…

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Not personalising your content marketing? You need to read this!

Personalisation is the future of content marketing. Ask anyone. Gartner (American research and advisory firm) recently predicted that by 2018, companies using all types of personalisation will outsell companies that have not by 20%. Ouchies. Today’s customer expects a personal experience, and with the likes of…

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How to find & hire your perfect freelance writer

Hiring a freelance writer can be scary. How can you tell if they’re any good? What if they take your money and run? What if deadline day comes and they hand you back pages of utter crap, leaving you with no time to fix it?…

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Writing a creative brief: everything you need to know

Being a freelancer means that I get to work with a lot of different companies and individuals on a day-to-day basis. Many of them have plenty of experience briefing a creative team. Some of them have never worked with an outsourced member of staff or…

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How to write a killer pitch

You want the client and you wants them bad. The only thing standing between the two of you is a killer pitch. Ace it, and the world is yours. Flub it and you’ll be eating bitter-regret-and-self-loathing pie. I’ve won a handful of knee-slappingly good clients…

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Is ‘passive voice’ making you sound boring?

There’s a hidden force at work and it’s lurking deep within your marketing copy. It’s called ‘passive voice’ and if left unchecked, it’ll run rife and play havoc with your success rates. It’s time for you to get active. Active voice. Here are a few…

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Content crash course for business startups

If you’re a startup, chances are you’re really brilliant at one area of your business and learning everything else from scratch. Sound about right? I attend a lot of events with business startups (after all—I am one myself) and one of the first things they tell…

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Direct mail marketing: how to crush it every time

There are people that say print marketing is dead. Those people deserve a slap in the face. Although marketing is trending heavily towards video and mobile this year, a tangible, personal piece of direct marketing becomes what we in the business like to call ‘a…

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