Marketing

 

Why you should swap ego fluffing for customer-centric marketing

Wanna know a secret? Customers don’t care about the features of your product. Not up-front, anyway. They don’t care why you decided to launch a promotion or send an email. Harsh, I know. But true. Thing is, people seldom give a crap about marketing unless…

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The lexicon of ‘not real’ business jargon (with real-world translations)

Buzzwords and jargon are a favourite hate of mine. As a freelancer, I get about a bit, and don’t think I’ve worked with a company yet who doesn’t use at least one of the terms listed below. Although I have a deep-rooted interest in the…

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Is it time we all stopped blogging?

I was digging around for industry reports the other day, when I came across this article. It suggested that changing online behaviour and over saturation will lead to the untimely demise of blogging. I found this pretty darn interesting. As someone operating within the professional blogging scene, I thought…

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7 awesome trigger words that score quick clicks

The words you choose for your headlines, CTA buttons and subject lines can make the difference between a click to open and a click to delete. You can easily rise to the top of the noise by using trigger words in your writing. By adding…

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Marketing buzz word decoder: what they say, what they mean

You’re sitting in a meeting room, colleagues brainstorming around you. They keeping throwing out phrases like: “delivering on expectation”, “providing an agile solution”, “let’s do a deep-dive to find the low-hanging fruit”. WTAF? Who goes diving for fruit?! What are these words and why does everyone else seem to…

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5 ways to avoid Christmas marketing clichés

To everyone else, it’s the most wonderful time of the year. To a copywriter, it’s an endless sea of samey marketing. Don’t believe me? All you have to do is follow Christmas copy bingo on Twitter and you’ll see what I mean. In our industry,…

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Hyperbole: a potential business saboteur

Stop right there. Before we go any further I want to make one thing perfectly clear: we aren’t talking about some ‘hyper’ version of the super bowl. This is pronounced hi-per-bo-lee. It could really rough you up if you aren’t careful. It can also be…

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How to make your marketing more persuasive

Marketing is all about persuasion, isn’t it? I mean, you invest time and energy into convincing consumers that your product or service is the cat’s whiskers and that they need it in their lives if they’re going to stand any chance of being happy ever…

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3 email misconceptions that can kill a promotion

I’ll let you in on a secret: I write a lot of promotional emails. Some of them are for pretty big brands. I’ll let you in on another secret: sometimes people ask me to commit promotional email sacrilege. Things that, as a frequent email writer,…

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Call to action buttons: compelling the click

Button, button, who’s got the button? You do baby, and after this blog post, even more so. They may only be a few words long, but CTA button copy can make you or break you. Successfully compelling a customer to complete an action is dependent…

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