Marketing

 

Why creative should always be collaborative

True marketing success is often the result of a perfect marriage between copywriting and design. It’s a fact. When done right, they’re an unstoppable duo that spark the imagination, effortlessly catch attention and deliver your message clearly. But that’s only when it’s done right. There can…

Read More

How to use rhetoric in marketing copy

Rhetoric is the art of ruling the minds of men. At least that’s what famous philosopher, Plato, once said. And who are we to argue? Some of the most compelling speeches, plays and poems have been constructed using rhetoric—the art of persuasion using literary techniques…

Read More

How storytelling could help you sell more

I’m not talking about sitting your customers down for a nice rendition of The Three Little Pigs (although no one is stopping you if that’s what you want to do). Storytelling is another method of pitching a sales message to your customers, but in such…

Read More

Why authentic local content is a MUST for small businesses

I recently attended a networking event in Ealing that left me feeling confused. Everyone in the room seemed obsessed with referring one another, incestuously passing customers and contacts around their little pool of businesses like the internet had never been invented.   I was boggled….

Read More

Why it pays to break the copywriting rules

Picture this—my husband and I are sitting on the couch one evening when we’re confronted with the most jarringly offensive strapline I’ve seen in a long time. Always Low Prices You can imagine my horror. Surely this sentence is in the wrong order. I mean, think…

Read More

Why you should start writing press releases

If you’re a small business or sole trader, you might not see the value in taking the time to write a press release. The time has come to broaden your horizons, my friend. Press releases are valuable to businesses of all sizes because they help…

Read More

Why aren’t more people opening your emails?

It’s the outcome we all dread. You spend hours crafting an email, carefully structuring your messaging and targeting the content for your data set, only to have your open rates fall flat. Major bummer. So why aren’t people opening? If you’ve already checked that you’re…

Read More

How good content will make you more money

  It sounds too good to be true, doesn’t it? By just taking the time to make sure your website is well-written, you could increase revenue, online presence and customer engagement. And I’m not just saying this because I’m a copywriter. Here are four of…

Read More