Marketing

 

Writing a creative brief: everything you need to know

Being a freelancer means that I get to work with a lot of different companies and individuals on a day-to-day basis. Many of them have plenty of experience briefing a creative team. Some of them have never worked with an outsourced member of staff or…

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How to write a killer pitch

You want the client and you wants them bad. The only thing standing between the two of you is a killer pitch. Ace it, and the world is yours. Flub it and you’ll be eating bitter-regret-and-self-loathing pie. I’ve won a handful of knee-slappingly good clients…

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Is ‘passive voice’ making you sound boring?

There’s a hidden force at work and it’s lurking deep within your marketing copy. It’s called ‘passive voice’ and if left unchecked, it’ll run rife and play havoc with your success rates. It’s time for you to get active. Active voice. Here are a few…

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Content crash course for business startups

If you’re a startup, chances are you’re really brilliant at one area of your business and learning everything else from scratch. Sound about right? I attend a lot of events with business startups (after all—I am one myself) and one of the first things they tell…

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Direct mail marketing: how to crush it every time

There are people that say print marketing is dead. Those people deserve a slap in the face. Although marketing is trending heavily towards video and mobile this year, a tangible, personal piece of direct marketing becomes what we in the business like to call ‘a…

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Why creative should always be collaborative

True marketing success is often the result of a perfect marriage between copywriting and design. It’s a fact. When done right, they’re an unstoppable duo that spark the imagination, effortlessly catch attention and deliver your message clearly. But that’s only when it’s done right. There can…

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How to use rhetoric in marketing copy

Rhetoric is the art of ruling the minds of men. At least that’s what famous philosopher, Plato, once said. And who are we to argue? Some of the most compelling speeches, plays and poems have been constructed using rhetoric—the art of persuasion using literary techniques…

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How storytelling could help you sell more

I’m not talking about sitting your customers down for a nice rendition of The Three Little Pigs (although no one is stopping you if that’s what you want to do). Storytelling is another method of pitching a sales message to your customers, but in such…

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Why authentic local content is a MUST for small businesses

I recently attended a networking event in Ealing that left me feeling confused. Everyone in the room seemed obsessed with referring one another, incestuously passing customers and contacts around their little pool of businesses like the internet had never been invented.   I was boggled….

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Why it pays to break the copywriting rules

Picture this—my husband and I are sitting on the couch one evening when we’re confronted with the most jarringly offensive strapline I’ve seen in a long time. Always Low Prices You can imagine my horror. Surely this sentence is in the wrong order. I mean, think…

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