Writing tips

 

Commonly misused words – part 2

Here’s the thing with language—if enough people get something wrong often enough, evolution is triggered. Suddenly you have brand new words or words with additional or new meanings. Take ‘shit’, for example. Ten years ago, this humble word meant one thing (and I think we all…

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6 commonly misused words

To be honest, 6 isn’t really enough. It’s not even the tip of the bad-word iceberg. I could reel off dozens of words that are misused on a daily basis. I could, but I strongly suspect that it would make me very unpopular (people don’t…

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How to tell if your writing is ‘on-brand’

Ever had a copy document handed back to you with a note stating that it’s not quite ‘on-brand’? Perhaps you’ve written something for your own business and aren’t sure whether you’ve managed to stick to the tone of voice guidelines? The idea of ‘brand tone…

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5 ways to avoid Christmas marketing clichés

To everyone else, it’s the most wonderful time of the year. To a copywriter, it’s an endless sea of samey marketing. Don’t believe me? All you have to do is follow Christmas copy bingo on Twitter and you’ll see what I mean. In our industry,…

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How to create your own tone of voice guidelines

Tone of voice guidelines are the bomb (and I’m not just saying that because I write them for a living). They give you a way to set the voice of your brand in stone, so no matter who’s writing what, there are firm guidelines to…

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How to make your marketing more persuasive

Marketing is all about persuasion, isn’t it? I mean, you invest time and energy into convincing consumers that your product or service is the cat’s whiskers and that they need it in their lives if they’re going to stand any chance of being happy ever…

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Mystery punctuation marks, busted

I’m willing to bet there are a lot of punctuation marks on your keyboard that you’re scared sh*tless of. They sit in front of you all day long, but you’d never dare use them, for they are surely the relics of times gone by. Hush…

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3 apostrophe mistakes you keep making (and how to stop)

The English language is going to hell in a handbasket. Technology has made us lazy and some of the finer points of written communication have been well and truly forgotten. I started writing this post with the aim of bringing you a little handful of…

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Call to action buttons: compelling the click

Button, button, who’s got the button? You do baby, and after this blog post, even more so. They may only be a few words long, but CTA button copy can make you or break you. Successfully compelling a customer to complete an action is dependent…

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